How To Double Your Donations on Facebook Workshop

Learn the strategies and tools to deliver the RIGHT content to CONVERT your audience online in ONE day.



You'll Learn:

This workshop is LIVE right now and you'll be able to go through it at your own pace. The four videos provide detailed and tactical steps for you to implement RIGHT away.

What Visuals & Copy Move People

We'll dive into how to create the right messaging and media assets to convert your followers to donors.

How To Set Up Your Facebook Page

Is your Facebook Page ready to accept donations? You don't want to be surprised when the donate button doesn't appear. We'll walk through the steps together to make sure you're all set to go!

What Facebook Tools to Use

I'll breakdown the four main ways to receive donations on Facebook and how you can uniquely activate them. 

Let's make an impact together

I've had a career in the digital and social media space for 10 years.

I started my own company 2.5 years ago to work with nonprofits on creating digital strategies, building content plans, and implementing fundraising tactics that create meaningful impact. 

I understand what it's like to have a social media budget of zero and a team of one. 

I've worked with Movember, Dress for Success, Hashtag Lunchbag, The Gary Sinise Foundation, Unseen, and many more.

Regardless of the $$ you have or the size of your team, you can create a strategic digital plan that will significantly increase your fundraising efforts.

I'm IN!

The Rundown

In one hour, we'll dive through all the information you need to implement a Facebook donation plan to DOUBLE the amount you're currently receiving through Facebook.

4 Videos

(4) Total videos to teach the strategies and tools needed to execute a donation plan on Facebook

Private Facebook Community

This private group will be a home base for all participants to brainstorm ideas, support each other, share challenges and wins.   

You're this for me?

  • This workshop is designed for nonprofit and purpose-driven business professionals with a minimum of 2-3 years experience in marketing, communications, digital or social media.
  • You're ready to spend 5-10 hours during the week working on your Facebook donation strategy.
  • You're dedicated to taking your social media strategy to the next level raising AWARENESS + IMPACT for your organization. 
  • You don't have to work for a nonprofit. If your organization is for-profit and working with a charity - this is for you too!
  • You're ready to SIT BACK and watch DONATIONS roll in.

"What They Said"

"Working with Positive Equation was one of the best outreach investments we've made to-date." - Than Baardson, Unseen

"Still winning from an outstanding workshop hosted by Dana Bakich!" - Arjuna O'Neal, Share Necessities

"I learned so much and left feeling empowered and motivated!" - Shelter Art Foundation

"So much food for thought and specific tools to help get there. Great combination of bigger picture planning and specific approaches. Best and most useful social media presentation attended to date..." - Center for Nonprofit Management Workshop Participant

"Excited to implement the tools and strategies you shared!" - Center for Nonprofit Management Workshop Participant

I'm IN! Are You?

This workshop is only $99! Reserve your spot NOW. The workshop opens October 7th.


I'm here! I want you to feel 110% about signing up for this workshop. Email me at


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