#GivingTuesday Digital Lab

Learn the techniques and tools to create a Giving Tuesday digital campaign that will attract new donors and raise awareness!  

FACT: In 2018, nearly $400 million was raised on Giving Tuesday in the U.S. alone.
Let's get YOUR cause a slice of that impact pie.

Not Your Average Curriculum:

A 2.5 month program with 1:1 coaching, webinars, and a private Facebook Community.

The Visuals & Copy To Move People

We'll walk through building out a plan of what assets to use, the creation of content, a schedule of when to post, and more.

Show YOU the $$

Which social media platforms make sense for you to activate and start fundraising or selling? What new tools are available to you? We'll review it all!

Are You Talkin' To Me?

Build target audiences to raise awareness and increase donations or sales with your #GivingTuesday message.

Let's make an impact together

I've had a career in the digital and social media space for 10 years.

I started my own company 2.5 years ago to work with nonprofits on creating digital strategies, building content plans, and implementing fundraising tactics that create meaningful impact. 

I understand what it's like to have a social media budget of zero and a team of one. 

I've worked with Movember, Dress for Success, Hashtag Lunchbag, The Gary Sinise Foundation, Unseen, and many more.

Regardless of the $$ you have or the size of your team, you can create a strategic digital plan that will significantly increase your fundraising efforts on Giving Tuesday.

I'm IN!

What's Included?

I'm here to guide you step-by-step and be your accountability partner to have the BEST #GivingTuesday campaign yet! You get ALL the below for $1250 or (3) payments of $450.

Small Group Webinars

(6) Total webinars to teach the strategies needed to execute your #GivingTuesday digital campaign

1-on-1 Consulting

(2) 30-minute calls specifically tailored to dive into your campaign and make the necessary adjustments to see the most impact

Facebook Community

This private group will be a home base for all 15 participants to brainstorm ideas, support each other, share challenges and wins. It will remain open for your use after the masterclass.  

You're thinking...is this for me?

  • This masterclass is designed for nonprofit and purpose-driven business professionals with a minimum of 2-3 years experience in marketing, communications, digital or social media.
  • You're ready to spend at least 5-10 hours/week working on your #GivingTuesday strategy for the next two months.
  • You're dedicated to taking your social media strategy to the next level raising AWARENESS + IMPACT for your organization. 
  • You don't have to work for a nonprofit. If your organization is for-profit and working with a charity - this is for you too!
  • You're ready to SIT BACK and watch DONATIONS roll in.

The Plan

From October 7 - December 6, 2019 we'll work together to build your #GivingTuesday social media campaign! Limited to 15 participants.


  • Webinar: Set goals for the campaign
  • Create small groups (no more than 5 per group)
  • Webinar: Outline content strategy and advertising plan
  • Webinar: Optimize website for full giving potential 
  • Webinar: Develop your messaging


  • Develop ambassador, stakeholder and influencer asks
  • Create, review, and begin publishing campaign content
  • Webinar: Build and launch your social advertising plan


  • December 3 - #GivingTuesday
    • Activate campaign and engage with participants
  • Webinar: Review campaign success metrics

My Promise = Keep it FUN + EFFECTIVE

"Working with Positive Equation was one of the best outreach investments we've made to-date." - Than Baardson, Unseen

"Still winning from an outstanding workshop hosted by Dana Bakich!" - Arjuna O'Neal, Share Necessities

"I learned so much and left feeling empowered and motivated!" - Shelter Art Foundation

"So much food for thought and specific tools to help get there. Great combination of bigger picture planning and specific approaches. Best and most useful social media presentation attended to date..." - Center for Nonprofit Management Workshop Participant

"Excited to implement the tools and strategies you shared!" - Center for Nonprofit Management Workshop Participant

I'm IN! Are You?

Positive Equation's #GivingTuesday Digital Lab is $1250. It can be paid in full or 3 monthly payments of $450. To pay in monthly payments, please email dana@positiveequation.com.


I'm here! I want you to feel 110% about signing up for this masterclass. Email me at dana@positiveequation.com.


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